- Ad-blockers or browsers blocking some platforms.
- Unique visitor tracking methods (Axo resets daily for privacy).
- Time-on-page calculation differences.
- Ensuring both platforms are on the same pages and date ranges.
- Bot filtering (Axo removes most bots; Google Analytics requires manual filters).
- Differences in determining when to start page tracking. Axo does not track views without any interaction (like page scroll or touch gesture).