- Go to the menu on the top right
≡and navigate toSettings - Select
Sites. - Select the desired site.
- Check/Uncheck the Checkbox next to
Track Events. - Click
Saveat the bottom of the page.
How to use events
Events require one parameter and support one optional parameter:- Required first parameter: Event name.
- Optional second parameter: String for additional data, like JSON, or an numeric string which will be used for summarizing values, e.g. e-commerce sales.
Event Conversion Formula
There are two modes for calculating event conversions: either based on the count of pageviews or based on the count of visitors. This is how you can change the formula for event conversions:- Go to the menu on the top right
≡and navigate toSettings - Select
Sites. - Select the desired site.
- Scroll down to the section for
Event Conversion Formulaand select eitherPagesorVisitors.