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This allows you to host the tracking script and track data under your own subdomain, making it appear as a first-party resource rather than a third-party one. That way you can bypass common ad blockers that flag external scripts, ensuring more accurate data collection and higher tracking reliability, especially valuable for sites with privacy-conscious visitors or high traffic volumes. To set it up:
  1. Go to the menu on the top right ≡ and navigate to Settings
  2. Click Sites.
  3. Select the desired site.
  4. Go to Domain Setup.
  5. Enter your desired custom subdomain (e.g., collect.example.com).
  6. In your DNS provider, add a CNAME record for this subdomain pointing to sites.axoanalytics.com. Note for Cloudflare users: Ensure this entry is not proxied (use DNS-only mode), as proxying will prevent it from working.
  7. Return to settings and refresh until the domain is verified (this may take a few minutes for DNS propagation).
  8. Once verified, update your site’s embed script to use the new embed script provided in the Domain Setup or Install section, replacing the default one for seamless implementation.
You may also use the same custom subdomain for multiple other domains (e.g. useful for agencies for simple setup). The setup steps remain the same.