- Visitor: Unique person visiting your site.
- View: Total page loads.
- Page Visitor: Unique person on a specific page.
- Entries: Pages where visitors enter your site.
- Referrer: External site linking to yours.
- Ref: URL parameter identifying referral source.
- Events: Custom actions (e.g., clicks, submissions).
- Downloads: Clicks on file download links.
- External Links: Clicks on external links.
- Referral: Sign-up via your unique referral URL.