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To view Refs or UTMs, scroll down to the Campagin box of your site dashboard. Note that unrecognized UTMs may appear if external parties link to your site with their own UTM parameters.

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UTM Attribution with Events

When a visitor arrives via a UTM-tagged link, their session is linked to that UTM. Any events triggered during the session are attributed to that UTM. To analyze:
  1. Filter your dashboard by a UTM parameter (e.g., utm_campaign=spring_sale).
  2. View the entry pages in the Pages box and event completions in the Events box for that UTM.

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Best Practices for UTM Tracking

  1. Include UTMs in all inbound links (ads, social posts, emails).
  2. Filter dashboards by UTMs to measure campaign performance.
  3. Track various event types (form submissions, clicks, purchases) and attribute them to UTMs.
  4. Customize conversion calculations in site settings to use pageviews or people.