Medium tab in the Referrals box categorizes traffic into:
- Paid/Campaign: UTM-tagged links or links with msclkid/gclid (Google/Bing ads).
- Social: From platforms like LinkedIn, Facebook, X/Twitter, etc. (unless referrers are stripped, e.g., Mastodon).
- Search: From search engines (Google, Bing, etc.) without UTMs or ad parameters.